(VIDEO) – KallistoArt Interview with My Chamber TV
I had the privilege and honor of sitting with Barbara Marville Kelly of My Chamber TV and Jerry Custin of Upper Tampa Bay Chamber of Commerce to discuss KallistoArt products and services.The interview was quick but I think we covered a lot of ground.
Technology is a fantastic thing!Phones and home appliances have become "Smart" and snail mail is viewed as an antiquated form of communication, thanks to electronic mail (email) and instant messaging capabilities.
"Depending on your age, you might recall referencing the Yellow Pages to find information about service providers in your area.Nowadays, we use search engines, links, apps, and websites.Millennials have probably never even seen a telephone book!"
With this in mind, it is increasingly more important to ensure your website, marketing materials, device apps, and social media presence are "above average" rather than just "good enough."
Having been in the business for a while, we have learned how crucial it is to first collaborate with clients about their websites, device apps, search engine optimization, social media management, and whatever they seek to boost to the next level.The goal is always to use a creative flare and professional distinction, no matter who, what, or where you provide a desired good or service.
Website Design and Development
Your website is the single most crucial marketing tool you have, and it should be a beautiful reflection of the essence of you and your business.It should make a positive, lasting impression on potential and existing clients when built correctly.
Please understand the importance of having a website built from the ground up with Search Engine Optimization (SEO) in mind.
"Not performing SEO on a website is like opening up a brick and mortar store and not hanging a sign board to tell the world who you are."
To drive traffic to your website, it needs to have several essential elements in place, such as keywords, Meta descriptions, excellent copy, page titles, and a site map.These elements help the search engine bots effectively index website contents.
Brand Consulting
Branding your business, product, or service is more than a cool logo or sign.In today's world, your brand must be a positive association with your goods and services that sets you apart from your competition.Your brand should stay at the forefront of the minds of your clients for your ultimate success.You must utilize the tools and resources to help build a following for your brand that keeps on growing!
Graphic Design
Graphic design is different from website design.Great graphics are significant to your brand and can make a huge difference in your marketing, advertising and website.With a bit of creativity and style, your marketing materials can pop and create an emotional connection with your clients and potential clients they won't soon forget.Whether you need brochures, banners, or business cards, creativity and imagination make marketing memorable!
Mobile Apps
Mobile technology is thriving!Unless you use a flip phone or no cell at all, you probably have a variety of handy apps on your Smartphone.It seems practically every type of business requires a mobile app, so they are always within a keystroke of their customers.
"The key is finding the right developer to design a dynamic, meaningful app your clients will want to use on the go."
The process starts with a unique idea and a desired mobile app platform.
Social Media Management
With all of the social media platforms in the cyber world today, it can become a real challenge to post on them regularly, multiple times/week, for maximum engagement with your business' target markets.It is crucial to have a strategy for managing multiple sites at once: Facebook, Instagram, Pinterest, Google+, and Twitter with the messages you want to be conveyed.The more your audience "likes," "comments," and "shares" posts, the more people get your name in front of them.Furthermore, if you invest some money on the back-end, your posts will appear in the news feeds of their friends and followers!#Winning
"They are very innovative, professional, and they knew how to generate the exact traffic that I needed.They are not only a website developing company, but they are also Branding Experts."
Regardless of your budget, updating your website, improving your branding efforts, and cohesively managing social media, marketing and advertising should increase your bottom line.
AJ Aluthwala
Co-Founder, KallistoArt
